Hi, hi, hi! I'm back with another post about branding Chronicles Photography. Today I'll be chatting about branding the client experience. I've been talking about the steps that I've been taking to fully infuse my personality and style into all aspects of Chronicles Photography. My first branding post was about my creative space. If you missed it, you can read about it here. Now, on to the client experience.

The first thing that I asked myself is what would my wedding client's experience look like? I had a number of questions, including this one: "What would my ideal experience be as a bride who has booked a wedding photographer?" My answer? Information. In addition to them producing beautiful images from my day, I would want to know what to expect from my photographer. I would want information that I could refer back to. And me being me, I'd want that information to be presented in a stylish way. So I put together a beautiful kit that my couples will receive in the mail upon booking my services. It includes my contract, all of the various ways to get in contact with me and a few other tidbits of information. 

The groom is often left out of this part of the wedding planning, so I've even included a little something in the packet for him. Thank me later guys!

Coming into 2014, I felt that I needed to step things up a bit over here at Chronicles Photography. I wanted to really infuse my personality and spirit into my brand. So I created a list. (my new favorite past-time) My list is inclusive of all the things that I need to tackle for Chronicles before the end of this year. Half-way through the year, (It's June ALREADY!), I feel like some real progress has been made. 

First, I finally set up my office the way it needs to be in order for me to function properly. (Whew) When my space isn't correct, I'm not correct. I have to say that I'm pleased with the progress. I just need to figure out what to put on the walls and it will be close to complete. 

Second, I finally chose my color palate! The official colors of Chronicles Photography are peach, navy, creme, gold and grey. The official materials are wood and chestnut leather. It's a combination of the materials and colors that I LOVE. Standing alone, they're great colors and materials, but when put together they can translate into classic, romantic and fun. These colors and materials are also incorporated into my space. 

One of my favorite cute and functional things is the serving tray. It can hold loose items that would otherwise look like clutter on a bare desk. AND there's a fabulous selection in the stores now. My lamp, pen organizer (which is actually a toothbrush holder) loose papers and even my baby shoe sit in a serving tray on my desk. It makes a world of difference.

There's still much work to be done, but a lot has already been completed. The beauty of it is that building a business is a never ending task. I'm just enjoying the ride and having a ball in the process.